The steps in content marketing are important
to achieving the desired outcome
and need to be learned by every marketer.
What IS content marketing, anyway?
Content Marketing is the new “thing”
Problem is most people only “think” they know what it is.
Content marketing is any marketing that involves
the creation, publishing and sharing of media (or content) to a specific audience with a strategic purpose-
which is usually acquiring and retaining customers
It is the last two sentences that are usually the issue,
since many marketers simply post any old content to
any old audience not really saying anything that anyone
wants to hear or that is worth listening to.
Here is a very informative infographic from Visual.ly (thank you)
showing the steps to take to create a pretty darned good (if followed)
content marketing plan
The “internet” just LOVES any opportunity to garner attention and what better way to do that than to come up with something “cool or even a bit “warm and fuzzy” and then attribute it to someone with major credibility?
The facts that everyone is now likely to “like” what you posted and no one is likely to verify what you wrote, you have just given yourself a huge upswing in the algorithms of most social media/search platforms.
Not to mention that your quote now becomes a part of the “I know it’s true ‘cause I read it on the internet” resource file for anyone else looking for great stuff to easily post or share. (Shame on you journalists and pro bloggers)
But that’s not the the point of this post.
As I mentioned, this is one of my favorite quotes. Mainly because of the its’ source.
The quote comes from an wonderful story in an essay titled, “Educational Allegory”,
by Aesop Jr (aka Tufts University Professor, Amos Dolbear), in the 1899 edition of
the Journal of Education, on the foolishness behind the educational system
(don’t even get me started) premise expecting everyone to learn the same things
in the same way so they can become the same “well rounded” template as every
other student, even to the extent of losing any unique gifts or talents they were
The story ends with characters who could no longer do what once came naturally,
and who failed to graduate because they could not do what they were told they
needed to do to pass, but had no natural ability to accomplish.
Well rounded being the desired results considered imperative to any good education.
Sadly, no one in education bothered to pay attention and the system has actually gotten
much worse. (who is shocked at that?)
There’s an old saying that says, a Jack of All Trades is a Master of none, and yet that is exactly who we educate our young to become. Compliant little templates, who may or may not enjoy what they do- but who cares as long as they do it!
Work to develop your weaknesses, Do what it takes to become a good employee, Don’t be a dreamer, Ignore any parts of yourself that might have you stand out from the “norm” BECOME what is expected of you.
We won’t even get into the damage to the natural development of healthy self esteem.
Since my creed is “BE who you were created to BE so you can DO what you
were created to DO” you can imagine my disgust at such a premise.
As someone who believes that everyone was endowed by their creator with certain inalienable gifts and talents, I get VERY prickly at anything that pushes people to become someone else at the expense of who they were created to be- which our educational system does in spades.
Even as adults we are subjected to this nonsense, as some supposed “specialists” are on the same band wagon, offering services to help people “learn to strengthen their weaknesses”. While this may be somewhat helpful to make a relationship better (in certain circumstances) in business it is just plain dumb.
Why waste time and energy becoming something you were not meant to be? Chances are, even if you were to manage to turn a weakness into a strength, you
would not likely enjoy doing it, especially on a daily basis, since it is NOT a natural
part of who you were created to be.
The smarter move is to take the gifts and talents you were born with and spend the time and energy, developing and mastering them and then dominate the world within those categories. The ROI is unbeatable.
You can always pay someone/partner with someone who has strengths you do not possess, creating an even stronger unbeatable team.
So, although he actually borrowed the actual premise from God, I bow to Professor
Dolbear for having the common sense to write that essay.
Victory is yours. Just “Dump The Template”, give yourself a Do Over and Become who you were created to BE, so you can DO what you were created to DO!
Not only will the results be skewed based on personal agenda’s
of the site owner, the page owner or others,
but the comments are usually SO full of hate and idiocy
that the mind cringes at being exposed to such waste.
Find a trusted (vetted) news source that you have personally
checked out and get your news from there.
The recent news from #google regarding how they are basically
throwing Google Plus under the bus is just sad.
…and a total waste of possibilities.
Google+ had a lot of good features & such wonderful potential.
They could have easily been a major Facebook contender had they
simply asked people like ME.
Yep, you heard me. Me.
Not that I am so wonderful (although I am), but more so because
as a normal social human with great assessment skills,
who uses the heck out of social platforms
like Facebook, I’m able to see the obvious flaws that if changed
would create the social media platform of our dreams.
Rather than try to be a Facebook wannabe and fail –
there already IS a Facebook after all-
I would have created G+ Platinum and we would have
Ruled The World!!
(OK mayhap I am getting slightly carried away…but ONLY slightly)
With the voices of Google decision makers muffled,
the power and skill of google tech staff behind me
and the wisdom of what people want and will use that I possess,
I am convinced Google would have said goodbye to NOT another
but to their reputation as social failures.
Google has a terrible habit of failing at social mainly, I am convinced
from years of watching them, because they do not seem to notice the
important things, LIKE what their major problem is.
It’s very simple, “Google can’t see the social forest for the techie trees”.
Google, you should have called because now we ALL lose.